Now, I want to be clear about one thing – there are several great watch retailers out there. We've supported them from the beginning and we will continue to do so. We know what we represent is not for everyone, and there will likely be a certain percentage of the watch buying world that cares more about price than experience, and wants to see every single watch from a manufacturer on their wrist before making a final buying decision. That's not what you'll find in the new WATCHES Shop, however, and we think that's a great thing.